Multiple Report – Adsense Sites Jan 2012
Welcome to the first version of the Multiple Report – Adsense Version.
As part of building a new piece of software, I decided to do some research into how to value a portfolio of Adsense websites. Typically this is done in other businesses using a multiple. A multiple is a number that you multiply by net profit to give an estimate of value if sold.
To get a good idea of multiples people achieved along with key influences on the value I surveyed a sample of 50 adsense websites sales on Flippa.com. In addition to recording the net earnings and the sales price I recorded 15 other data items like was the site bought on a Buy It Now or how many bids were there.
After running the numbers all the results can be found in the Multiple Report – Adsense below.
Download The Multiple Report – Adsense Jan 2012The Multiple Report will be updated quarterly but other types of site such as amazon affiliate sites, membership sites will be featured in separate reports produced 1 month. If you would like to be informed when a new report is available please complete the form below.
P.S. Big thank you to Pages on the iPad and purchased template for the design of the report.
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Great report, Rob! Just had a thought here: I was wondering if auction listing length held any weight in determining the multiples? I know that the AdsenseFlippers guys recommend 7-8 days max with no BIN.
Hi Andre,
After the auction it is difficult to tell the length of time the auction was for if there was a BIN. So it would be an incomplete look at the data but I’ll add it next time round.
The AdsenseFlipper guys start with $1 no reserve and then add a BIN late towards the end of the auction. This is meant to allow people in the final burst of activity to jump in and just BIN.
Rob